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On brands and their logos

December 5, 2013

If you are a Federer or a Tendulkar, Nike will pay you millions to wear their shoe or other gear. And this is of course true for many brands. But for a normal person, they get away with advertising their products for free. In fact the culture is such that people feel proud to wear and display brands. Are there no consumer interests violated here?

Can’t somebody (through PIL or some similar instrument) make them charge less if the brand logo is displayed. Example a Reebok shoe costing 200/- less with logo, than without. The idea being that consumer contributes to them via marketing their product during its lifetime, if worn with a logo.

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